Archive for Transpire Design Blog

Paying Attention or Paying <i>for</i> Attention?

Paying Attention or Paying for Attention?

If your customers aren’t paying attention to your message, then chances are you’re paying for their attention. Developing campaigns based on content that is of value to your audience will keep them coming back to drink from the well of your knowledge and insight. Over…

Continue reading →

Get out your hammer

Get out your hammer

George Carlin once said, “If you can nail together two things that have never been nailed together before, some dumb schmuck will buy it from you.” If you’ve invented a new product, it’s important that you be first to market. However, if you’re trying to market…

Continue reading →