George Carlin once said, “If you can nail together two things that have never been nailed together before, some dumb schmuck will buy it from you.”

If you’ve invented a new product, it’s important that you be first to market.

However, if you’re trying to market an existing product in a new way, the same rule applies. You can’t do what’s always been done in the past and expect a drastic result.

You have to do something incredible. Something different. Something that makes people want to look twice and tell people about it.

Things that people have “nailed” together that I’ve tried.

Deep fried Oreos.