Warranty Solutions is a leading supplier of vehicle service contracts for new and pre-owned vehicles. Formerly GE Money–Warranty Services, the company was acquired by Wachovia and in turn Wells Fargo. To avoid branding issues with further acquisitions, we developed a unique brand for Warranty Solutions that would hold its own brand position in the marketplace, regardless of the corporate ownership. The logotype and visual identity were designed to be strong but simple, with clean bold visuals.